gillette 365 styler launch ADs

The Gillette 365 Styler Launch included a variety of promotions. Our team was tasked with creating a bold and aggressive campaign.

INCLUDES

• Copywriting

• Design

• Illustration

front end innovation projects

I had the opportunity to work with 2 other art directors and an account team that focused solely on innovative ways to present the benefits of a new line of products that were coming out. These brainstorms and ideas were happening before the product was even finished in R&D and would go on to affect all avenues of the product, from packaging, to marketing.

INCLUDES

• Abstract idea development

• Sketches

• Collaborating with a sketch artist to refine

unstopables video for the integer grand i award

i was asked to design and art direct a video about the success that unstopables was having in the market. I came up with a style reminiscent to Saul Bass that I though would be fun. Create a multi-page storyboard with all the vector assets that would be needed and then proceeded to sit with a video specialists to bring the idea to life.

INCLUDES

• storyboarding
• design
• art direction

gillette  boys and girls club donation promotion

Gillette had a great program where they were given back to the boys and girls club of america with every razor purchase. I was tasked with designing the look and feel of the program as well as a two different special packs, on-pack stickers and in pack stickers.

INCLUDES

• logo design
• pack design
• copy writing

natural instincts for men amazon launch page

Natural instincts was finally launching a new product for men's hair color. We wanted to do something that spoke to the guys that we wanted to use the product. Not some old stuff dude but a new generation of hair care users. The idea was simply and the execution was very tongue in cheek. I brainstormed ideas with a small team of designers and worked with an italian illustrator to bring them to life.

INCLUDES

• design
• concepting
• art direction

Proctor and gamble olympics program

P&G was sponsoring the Olympics and we wanted to create a bold and unique illustration that would capture consumers in-store. Myself and a small team came up with a number of concepts that we designed and illustrated. This one was chosen and I went on to work with an outside illustrator to create the main piece that would be used across all in-store displays, including headers, special packs, in-aisle tools, etc.

INCLUDES

• concepting
• art direction
• comp work

front end innovation projects

I had the opportunity to work with 2 other art directors and an account team that focused solely on innovative ways to present the benefits of a new line of products that were coming out. These brainstorms and ideas were happening before the product was even finished in R&D and would go on to affect all avenues of the product, from packaging, to marketing.

INCLUDES

• abstract idea development
• brainstorming multiple ideas
• making rough sketches
• working with a sketch artist to further refine 

Braun series 7 launch in paris

The highest quality braun razor with new cooling technology was launching and our Paris office was tasked with coming up with ideas to push and plus up the launch materials. Paris asked us to lean in and help them  with the graphics that they had already created and come up with interesting in-aisle tools that would disrupt the consumer as well as sales tools that could wow buyers.

INCLUDES

• concepting
• sketch work
• design

nice n' easy scaleable website

With a newly create formula that was more effect and gentler on the consumer's hair, Clairol wanted to also roll out a new website that showed the brands innovative vision. I was asked to design the modules and layout of the new website.

INCLUDES

• design
• illustration
• copy writing

back to school at target

School was right around the corner and Gillette wanted to showcase their lineup  in a fun cool way to make their product stand out at shelf. The timeline was short but I came up with a few different fun unique ways to present special packs on shelf.

INCLUDES

• store visits
• illlustration
• design

color crave integer i award video

i had a week to concept and complete a video showcasing color craves success at market for a in-house video. Not wanting to scrimp on the cool factor, I set up a storyboard that would showcase all the client's information but also amp up sellers to get them excited about the product. I found all the photo-age and worked with a copywriter to get a script written and voiced-over at the same time as I was sitting with a video editor to create the visual piece.

INCLUDES

• story boarding
• video sourcing
• sound sourcing
• design

febreze at home depot

Febreze® wanted to go a place that they had never been before and sell their product at Home Depot. It made sense they were all about busting smells out, but usually target the lady of the house. They asked me to go in a direction that would catch the attention of the guys working on site. These were a couple of the headers that I created with that in mind.

INCLUDES

• design
• illustration